Paweł Zagroba
Marketing, Digital and E-commerce Manager with 15+ years of experience. I connect performance campaigns, analytics and CRM automation into one sales system — from strategy all the way to the website build.
Interim and freelance projects — from visual identity and print to system integrations and paid campaigns.
A school volleyball club for children and teenagers. I designed and built the club's website, focused on recruiting players and communicating with parents, and produced its print materials.
sksforteca.pl
A consulting firm run by five managing partners — strategy, sales, marketing, finance and franchise models. Company website plus a full set of brand graphics.
levelupexm.pl
A psychotherapy school and training centre for mental-health professionals. Website build and ongoing campaigns that bring in course participants.
akademiapoznania.pl
A multi-specialty medical centre for children and families in Poznań. Website integration with the MyDr booking system, campaign management and ad creative design.
neurocare.com.pl
A distributor of paper, packaging and visual communication materials. Product photos of wall panels shown in interior settings — receptions, offices, staircases.
[+ bookmark, business cards]
A mortgage brokerage. Graphic design and a full print kit in one consistent identity — roll-up, bookmark, folder, leaflet and business cards.
A mockup for a contest landing page promoting combined orders from Allegro’s warehouse — page structure, prizes section, a 4-step how-to-enter flow and key selling points.
I started as a Key Account Manager at Grupa Onet.pl, then built sales teams and digital departments — in agencies, at Kross S.A. and at BNI Poland. Since 2024 I have led e-commerce in private healthcare: at Centrum Medyczne Damiana and MindHealth (Medicover Group), and then at Polmed S.A.
I bridge strategy and execution: I set KPIs, run campaigns, build mockups in Figma and websites in WordPress myself, and report results to senior management. I have led departments of up to 5 people and sales teams of up to 25.
Google, Meta, LinkedIn and YouTube Ads across CPC, CPM, CPS, CPA and CPL models.
Online sales growth, cross-sell and upsell, pricing, assortment and conversion.
GA4, Google Tag Manager, Search Console and Looker Studio dashboards.
HubSpot and user.com — funnels, workflows and process automation.
On-site content and conversion optimisation, technical SEO.
Figma mockups, WordPress builds, HTML, CSS and CMS.
Digital departments of up to 5, sales teams of up to 25, cross-channel budgets.
Performance reports and presentations for boards and senior management.
Owned e-commerce strategy and the online sales platform with full accountability for sales and conversion; KPIs, SEO/SEM, paid campaigns, cross-sell/upsell and IT integrations.
E-commerce strategy for two healthcare brands, Google and Meta Ads, customer behaviour analysis in GA4, budgets, agencies and the e-commerce team.
5-person digital team, digital brand strategy, PPC campaigns, CRM automation (HubSpot), Figma mockups and WordPress websites.
5-person digital team, performance campaigns, e-commerce content (360° photography), brand ambassadors and influencers.
Digital strategies for agency clients, social media and media plans, the graphics department, profitability analysis of new initiatives.
Two sales teams (25 people combined), a dedicated ad server that doubled display revenue within a year, renegotiated media supplier costs.
Master's in Physical Education, Józef Piłsudski University of Physical Education, Warsaw
Polish — native · English — C1
I'm looking for a Marketing Manager, Digital Manager or Performance Marketing Manager role in e-commerce, B2B or healthcare. I also take on interim projects: websites, campaigns and analytics implementations.